• We're Good to Go

The 'We're Good to Go' Industry Standard

You can now apply for a free UK-wide industry standard and consumer mark to reassure your customers that your business adheres to Government and public health guidance.

To support you as you work towards re-opening and welcoming customers, the 'We’re Good To Go’ COVID-19 industry standard and consumer mark is now available to provide a ‘ring of confidence’ for businesses, attractions and destinations as well as reassurance to local residents and visitors that clear processes are in place and that as a business you are good to go.

You'll find everything you need to get you going on this page.

Online Assesment Platform

Apply for your 'We're Good to Go' industry standard and consumer mark.


Find answers to all of your questions.

Press Release

Read the press release on 'We're Good to Go'

Get Ready to Reopen

Practical guidance to help you prepare for reopening.

Key Government guidance

Find detailed guidance on each sector to help you reopen safely.

Visitor Economy Guidance

Guidance for people who work in hotels and guest accommodation, indoor and outdoor attractions, and business events and consumer shows.

Guidance from Public Health England

Guidance for businesses, employers, and employees in preventing the spread of the virus.

Hotels and other guest accommodation

Guidance for people who work in or run hotels and other guest accommodation.

Heritage locations

Guidance for people who work or volunteer in heritage locations.

Restaurants, pubs, bars and takeaway services

Guidance for people who work in or run restaurants, pubs, bars, cafes or takeaways.

'Know Before You Go' information campaign

Download VisitEngland's industry toolkit and assets to be part of the national Know Before You Go campaign to empower consumers to inform themselves before booking a trip.

Know Before You Go Assets

Download everything you need to get involved.