Liverpool. Do it your way is the city’s new destination campaign. It builds on the success of Liverpool 2018 and tells the story of Liverpool as a visitor destination to a global audience.

The campaign captures the excitement, individuality and self-expression that visitors are seeking from a modern travel experience.

It conveys the emotion of visiting Liverpool and elevates experience-led storytelling across all touch-points. Real visitors are the heroes of the campaign, giving the personality to power Liverpool as a must-see destination for domestic and international audiences.

Here you'll find all of the campaign material including images, films, logos and artwork. If you have any other requirements, please email sprice@marketingliverpool.co.uk and we'll do our best to help.

Visit the campaign page on VisitLiverpool here.