• liverpool. do it your way

Liverpool. Do it your way

Liverpool. Do it your way is the city’s new destination campaign. It builds on the success of Liverpool 2018 and tells the story of Liverpool as a visitor destination to a global audience.

The campaign captures the excitement, individuality and self-expression that visitors are seeking from a modern travel experience.

It conveys the emotion of visiting Liverpool and elevates experience-led storytelling across all touch-points. Real visitors are the heroes of the campaign, giving the personality to power Liverpool as a must-see destination for domestic and international audiences.

Here you'll find all of the campaign material including images, films, logos and artwork. If you have any other requirements, please email sprice@marketingliverpool.co.uk and we'll do our best to help.

Visit the campaign page on VisitLiverpool here.

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instagram graphics

facebook graphics

twitter graphics


campaign brief