Between 14^th – 16^th September 2016, Liverpool welcomed a record number of 5000 delegates from over 80 countries for the European Association for International Education (EAIE) conference. Being the largest international higher education event in Europe, the occasion took over the entire ACC Liverpool site.

For such a large-scale conference; collaboration and teamwork was key. In order to welcome and support the experience of the 5,200 delegates, Marketing Liverpool provided a full destination welcome. Working closely alongside ACC Liverpool, Plus Liverpool initiative was implemented to assist the co-ordination of a range of value added services for international clients. This enabled Marketing Liverpool to optimise delegate experience by offering delegate welcomes, transfers and marketing support services.

A multitude of exciting fringe events also took place throughout the city, including an opening reception at the iconic Liverpool Cathedral. The 3 days proved a huge triumph, with EAIE able to successfully hold their largest exhibition to date.