• Christmas in liverpool

Christmas in Liverpool

Christmas in Liverpool is a collaborative campaign funded by key city partners and delivered by Marketing Liverpool.

For many people, the run up to Christmas is filled with Christmas shopping, a trip to the German Christmas markets, ice skating and lots of mince pies. As we count down the weeks to the big day, often it includes a day trip to a nearby city to box off the Christmas shopping or a weekend away to enjoy the festive feeling.

That’s why the Marketing Liverpool team, working alongside our city partners, work each year to put together the annual Christmas in Liverpool campaign, attracting visitors to the city region in the run up to December 25th.

To find out more about this project, please scroll down.

Christmas in Liverpool

The 2019 multi-channel campaign aimed to target as many people as possible, especially those who fit into the two key target markets- families and mature comfort. An extensive events programme and special Christmas attractions such as Liverpool Christmas Ice Festival, Liverpool Christmas Markets and the Polar Adventure at Liverpool ONE, meant that Liverpool City Region had much to offer visitors to the city during the festive season.

The signpost for all of the campaigns marketing was visitliverpool.com and in particular a dedicated section of the website that offered visitors everything from itinerary ideas, event listings and brand new Christmas blog posts. Visitliverpool.com/christmas became the place to go for all information on Christmas in Liverpool.

Related Portfolios