Category : Press & PR

22 Jan 2019

Culture Liverpool Delivers Massive Boost for City

Culture Liverpool’s programme of events, marking ten years since the city was European Capital of Culture, attracted more than 2.2 million visitors to the city and boosted the local economy by a whopping £85m – QUADRUPLING the 2017 figure. A special End of Year Report into Culture Liverpool’s 2018 cultural activities has been presented to the Culture and Tourism Select Committee. It analyses the work of the city council’s Culture Liverpool department which is responsible for staging events, along with […]

19 Nov 2018

We’ve Moved!

Liverpool’s Economic Development Company has relocated to The Cunard to work more closely with the city council. As part of an ongoing drive to better deliver priorities set out in the city’s new Inclusive Growth Plan, the Mayor has decided to transfer two important functions previously carried out by Liverpool Vision. A total of 37 staff employed within the Marketing Liverpool and Invest Liverpool have now moved to the Cunard Building, at the start of December, to align more closely […]

17 Oct 2018

Video Reveals New Liverpool Cruise Terminal

Liverpool City Council has revealed the most detailed designs yet for the city’s new cruise liner terminal within Peel Land & Property’s £5bn ‘Liverpool Waters’ scheme. A 90 second fly-through video has been released online on the council’s YouTube account detailing the terminal, showcasing its state of the art passenger and baggage facility, complete with security checking and customs areas, lounge, café, toilets, taxi rank, coach and car passenger drop off and pick up point, short-term car park and four-star […]

10 Oct 2018
Visit Britain

Marketing Liverpool Secures VisitBritain Support

Last week, Marketing Liverpool attended two events in London aimed at securing VisitBritain and VisitEngland support over the coming year. First there was PR VIBE, an annual event which sees VisitBritain’s PR managers from around the world descend on London. We had 23 meetings with markets stretching from Australia to China, USA to Scandinavia. We told them about some of the highlights coming up over the next year in the Liverpool City Region, and why they should be getting media […]

06 Sep 2018
Press Coverage

Influential European Media Visit Liverpool

The last couple of weeks have been very busy on the media front, and we’ve hosted several trips from high-profile journalists. First there was the German freelancer Sven Weniger, who was here to research two commissions for national newspapers FAZ and Welt. Staying at a premium room in The Richmond, he explored the Baltic Triangle in detail and talked to several people who live and work in the area. His itinerary also saw him take in a behind-the-scenes tour at […]

22 Aug 2018
High Street Thriving

Liverpool’s high street is thriving, according to new figures

Liverpool BID Company has revealed footfall figures that show the city centre’s high street continues to thrive and buck the national trend. Despite reports of a downturn nationally, Liverpool is on the up reporting 12 consecutive months of footfall growth year on year along with a 6.7 per cent year on year increase in footfall this year so far (January-July), in key shopping areas within the Retail & Leisure BID compared to the same period last year. Nationally the high […]

14 Aug 2018
Digital Marketing

Tourism Figures Show Continued Upward Trend

Latest figures show Liverpool City Region’s Visitor Economy is now worth over £4.5bn, last year welcomed 73m visitors to the region and supports over 53,500 jobs. Liverpool remained the fifth most visited destination in the UK for overseas visitors – this is supported by hotel occupancy data which showed a 2.2% increase for overnight staying trips. These findings are contained in the latest independent research for 2017 commissioned by the Visitor Economy Team at Liverpool City Region Local Enterprise Partnership […]

08 Aug 2018
Liverpool in New York

Liverpool in New York

Marketing Liverpool headed to New York in July on a mission to boost tourism from the US, using Liverpool FC’s match with Manchester City in New Jersey as a focal point. The US is one of the major target markets for the city region’s visitor economy, largely due to the city’s close historical links with the States and, more recently, the brand awareness from football and music. Marketing Liverpool worked with partners including Liverpool FC, The Beatles Story, Titanic Hotel, […]

08 Aug 2018

New easyJet Routes for Liverpool John Lennon Airport

Liverpool John Lennon Airport is further adding to its catalogue of routes with the announcement that easyJet is to launch 3 new flights from the airport. The airline is now set to fly to Palermo in Sicily, Pula in Croatia and Dalaman in Turkey with a route to Toulouse in France due in October; meaning even more passengers will be coming through the doors at LJLA. EasyJet has also decided to base an eighth aircraft at the airport, allowing it […]

08 Aug 2018

Liverpool features in Bell’Europa Magazine

Earlier this year Marketing Liverpool arranged and hosted a visit from Bell’Europa, a leading Italian travel magazine. Off the back of this, the magazine’s August edition sees a 12-page feature on Liverpool with a strong cultural focus, marking 10 years since European Capital of Culture. There is also an in-depth interview with Liverpool Biennial’s Sally Tallant, profiles of public artworks such as Another Place and the Dazzle Ferry and a round-up of some of the best food and drink in […]