As we know, Liverpool is celebrated for its rich history, vibrant culture, and iconic events, and is a must-visit destination for visitors to the UK.
Central to sustaining this year-round appeal is the city’s Tourist Information Centre (TIC), a cornerstone of Liverpool’s year round tourism offer. This essential service ensures visitors receive an exceptional experience, helping the city maintain its status as a global tourism hub.
Creating a Seamless Visitor Experience
The Liverpool Tourist Information Centre serves as the primary touchpoint for many visitors to the city. Located in the heart of Liverpool ONE, the TIC provides personalised assistance, helping tourists navigate the city’s extensive offerings. Friendly, knowledgeable staff offer recommendations tailored to visitors’ interests, ensuring no hidden gem goes undiscovered.
The team acts as a vital on the ground link between visitors and the city’s thriving local economy. They promote local businesses, cultural institutions, and seasonal events, driving foot traffic and boosting revenue for Liverpool’s hospitality and retail sectors.
Alongside their permanent home at Liverpool ONE, the team also provide an incredible visitor welcome at Liverpool Cruise Port. Greeting thousands of passengers a year, they provide information, maps for visitors looking to get around the region and have an extensive range of Liverpool themed items available for sale to take home as souvenirs from a memorable trip to the city.
Supporting Major Events
Liverpool’s TIC is a central player during major city events, offering on-the-ground support to help visitors navigate the bustling schedule of activities. During major conferences, concerts, and cultural celebrations, the TIC sets up temporary information booths at event sites and public spaces. These booths provide real-time updates, and answer visitor queries, ensuring everyone stays informed and engaged on schedules, transportation and nearby amenities.
Whether it’s providing information for visitors who arrived in the city for the Eurovision Song Contest to welcoming people at Lime Street Station for Taylor Swift’s The Eras Tour at Anfield Stadium or offering information for people attending the Cunard Queen Anne Naming Ceremony, to name a few events, the TIC are on hand to make sure visitors get a proper Liverpool welcome.
Jackie Crawford, Visitor Services Manager, said:
“Our team at the Liverpool Tourist Information Centre play an invaluable role in shaping the city’s tourism experience. They provide personalised recommendations, promote local businesses, and ensure that visitors have the information they need to explore Liverpool’s unique cultural and historical offerings. From supporting major events to assisting with travel logistics, their expertise helps create seamless and memorable experiences.
Their dedication and local knowledge transform first-time visitors into lifelong ambassadors for our city.”
Liverpool’s Tourist Information Centre is more than just a help desk—it’s central to the city’s visitor offer. By connecting visitors with experiences, supporting local businesses, and fostering an inclusive tourism environment, the TIC plays a huge part in making sure Liverpool remains a welcoming, year-round destination.
Make sure you give them a visit on your next trip to Liverpool for some friendly advice on exploring the city.