Liverpool BID Company has unveiled an exciting new campaign, Must-See Month, designed to celebrate the city’s vibrant arts, culture, and entertainment scene. Running from February 17th to March 17th, this four-week-long drive promises exclusive events, discounts, and experiences across Liverpool’s iconic venues.
With schools on half-term during this period, Must-See Month is a fantastic opportunity for locals and visitors alike to explore all that Liverpool has to offer. It’s not just about showcasing the city—it’s about encouraging repeat visits and long-lasting connections with Liverpool’s cultural and entertainment hubs.
What’s on Offer?
The campaign introduces the new Must-See Liverpool brand, which will be a recurring celebration of the city’s highlights each year. Highlights of this year’s campaign include:
- Exclusive Events: From behind-the-scenes tours to one-off performances and special themed nights, Must-See Month will bring unique experiences you won’t find elsewhere.
- Exclusive Discounts: Fantastic savings on food, drinks, and tickets to some of Liverpool’s best-loved venues.
- The Must-See VIP Pass: Collect three stamps from participating venues to unlock exclusive perks, like early access to future activities and unique offers.
- New Website and Influencer Campaign: A dedicated website and social media push will guide visitors to the best offers and experiences, helping to boost footfall and spending in Liverpool.
Why Get Involved?
Businesses across Liverpool are invited to join this campaign to spotlight their venues and engage with new audiences. Here’s how:
- Share your exclusive offers, events, or discounts with Liverpool BID Company.
- Create a special VIP experience as a prize for VIP Pass holders.
- Offer unique perks to customers who complete their VIP Pass.
Participating businesses will benefit from promotion through the campaign’s website, press releases, and influencer visits tailored to their venues. A Liverpool BID Company representative said:
“This is an exciting opportunity to put your venue at the heart of a citywide celebration. Must-See Month is about showcasing the incredible experiences Liverpool has to offer and giving people even more reasons to visit and return.”
How to Take Par.
Businesses can propose up to 15 exclusive offers or events, ranging from private tours and interactive workshops to discounts and one-off menus. The key is to provide something new and exciting that sets your venue apart.
To participate, email marketing@liverpoolbidcompany.com with the following details:
- Your business name and contact information.
- The name, description, and link for your offer or event.
- Any images or media to support your offer.
- A prize idea for VIP Pass holders and details of perks for completed VIP Passes.
The sooner you get involved, the sooner your venue can feature in the campaign’s extensive promotional efforts.
Mark Your Calendar
From foodies to culture lovers and explorers, there’s something for everyone in Must-See Month. Don’t miss this opportunity to be part of an unforgettable celebration of Liverpool’s vibrant city life.
For more information, contact marketing@liverpoolbidcompany.com.