Hi there, I’m Chris Adderley, Commercial Manager at Marketing Liverpool. If you’re part of the visitor economy in our vibrant city, I’m excited to share how partnering with us can elevate your business and connect you with millions of potential customers. Let’s dive into the fantastic promotional opportunities we have in store for you.

Why Partner with Marketing Liverpool?

Liverpool City Region is a hub of culture, history, and entertainment, attracting over 66 million visitors annually and generating a whopping £5.1 billion in visitor spend. By collaborating with Marketing Liverpool, your business can tap into this thriving market and boost its visibility among local, national, and international audiences. Read on for more about our promotional opportunities:

Digital Promotions


Our user-friendly and mobile-optimized website, VisitLiverpool.com, sees around 2 million visits annually. With over 1.6 million unique visitors and more than 5 million page views, it’s the perfect platform to showcase your business. You can gain premium exposure through our homepage highlights, section profiling, and social media channels. Whether it’s a striking homepage feature or targeted section highlights, your business will stand out to visitors planning their trips.

Social Media Boost:

Harness the power of our social media presence. With over 70,000 followers on Facebook, we can create tailored content around your product and promote it to specific audiences. Options range from single boosted posts to comprehensive three-post series, ensuring your message reaches the right people.

Leisure and Seasonal Campaigns

Consumer E-newsletters:

Our monthly e-newsletters are a great way to connect with our extensive database of consumers. With themed ‘feature’ spots and exclusive ‘solus’ options, you can profile your events, attractions, or special offers directly to eager visitors.

Seasonal Visitor Guide:

Get featured in our Seasonal Visitor Guide, the go-to resource for tourists. With a distribution of around 20,000 copies per edition and a downloadable version on VisitLiverpool.com, this guide is perfect for keeping your business in the spotlight all year round.

Liverpool Christmas Campaign:

Be a part of the city’s Christmas campaign. Our profile package includes features on VisitLiverpool.com, newsletters, and festive blogs. You can even add a social media bolt-on for enhanced exposure.

Business Tourism

Event Planners Guide:

The annual Event Planners Guide is essential for meeting, incentive, conference, and event markets. With high-quality listings and targeted distribution, this A4 publication showcases our world-class venues and services to national and international event organizers.

The Meetings Show UK:

Participate in the UK’s premier event for the meetings and event industry. Benefit from face-to-face interactions with key buyers, pre-scheduled appointments, and a prominent presence at this prestigious exhibition.

Travel Trade

Travel Trade Marketing:

Our quarterly e-newsletter, Travel Talk, is your gateway to the travel trade market. Highlight your business with featured stories or solus e-blasts, reaching industry contacts worldwide.

British Tourism & Travel Show

Showcase your offerings at the UK’s largest travel trade exhibition. Engage with thousands of group travel organizers, trade buyers, and coach operators, ensuring your business gains maximum visibility.

City dressing

Looking for ways to advertise and reach thousands of people in Liverpool?

Our City Dressing advertising portfolio comprises banners and gateway signs located on busy routes into and out of the city.  We have a huge range of sites across the city centre and spiralling out into the suburbs.

Liverpool’s City Dressing features a portfolio of around 550 lamppost banner sites and 12 Gateway/Welcome signs across the City Centre and main arterial routes.

With a population of almost 500,000 and over 31.5 million visitors in 2022, our City Dressing portfolio provides a highly effective and competitively priced means of reaching your target audiences, ensuring your message is seen by tens of thousands of visitors to the city including shoppers, commuters and tourists.

City Dressing is flexible, time sensitive and great value for money. Promoting events, festivals and businesses supporting our city and visitor economy.

Industry Engagement

Love Liverpool Workshop:

Join our workshops designed to help you make the most of our promotional opportunities. Network with other partners and learn how to leverage our platforms effectively.

Ready to Get Started?

We’re here to help you every step of the way. Whether you’re looking to boost your digital presence, participate in our Liverpool Convention Bureau activities, or engage with the travel trade, Marketing Liverpool has the tools and expertise to make it happen.

This is just a very quick snapshot of what Marketing Liverpool can offer your business. If you would like more information please read our Promotional Marketing Opportunities brochure HERE or reach out to me at cadderley@marketingliverpool.co.uk.

Chris Adderley
Commercial Manager, Marketing Liverpool