Liverpool City Region Tourism Awards winners celebrated

A group of people on a stage holding awards.

Liverpool Cathedral provided the stunning backdrop for the Liverpool City Region Tourism Awards on 29 February.


Recognising excellence across the city region’s tourism and hospitality industry for 2023, the annual awards are delivered by Growth Platform – Liverpool City Region Growth Company.

Triple winner on the night was Shakespeare North Playhouse, taking home the accolades for New Tourism Business of the Year, Unsung Hero and Tourism Young Person of the Year!

The special Eurovision Experience of the Year award went to the Invisible Wind Factory for their Aquatopia – The Blue and Yellow Submarine Parade – which kicked off the Eurovision celebrations last May.

The ‘Liverpool City Region Hidden Gem’ award – the only category voted for by the public, recognising the region’s best kept secret, went to The Bus Yard – two converted double decker buses operating in Crosby Marina and Liverpool ONE.

Other winners on the night included The Art School for Restaurant of the Year, The Red Fox in Thornton Hough for Pub of the Year and Strawberry Field for Small Visitor Attraction of the Year. The coveted Hotel of the Year went to Hope Street Hotel.

The Outstanding Contribution to Tourism award went to Chris Brown – for over 35 years tourism experience in the city and who actively led the city’s marketing activity for Eurovision as Director of Marketing Liverpool and now a trustee at Shakespeare North Playhouse.

The evening was hosted by Leanne Campbell of Radio City and guests were welcomed with a drinks reception sponsored by Virgin Experience Days and Liverpool Football Club and entertainment from local choir Very Vocal.

Councillor Mike Wharton, Liverpool City Region Combined Authority Portfolio Holder for Economic Development and Business said:

“The Tourism Awards enable us to celebrate and showcase what the city region has to offer across the visitor economy. To see so many entries not only shows how prestigious these awards are but also the amount of healthy competition we have – which continues to push tourism standards up. As a growth sector this brings both economic benefits and increases the city region’s reputation. Huge congratulations to all the winners as well as the shortlisted businesses and individuals.”


Headline sponsor of the awards were Liverpool BID Company and their CEO, Bill Addy, said:

“We are always delighted to sponsor the Tourism Awards as this sector is a vital economic driver in our region. The people and businesses who deliver this work deserve recognition, and we are so pleased for all of the sector winners. It has been such a strong and positive year for our tourism and visitor economy. We have seen this first hand, in the first operating year of the Accommodation BID, which provides a platform for the hotel and serviced accommodation sector. Eurovision is the major headline of course, but there have been incredible events and activity, day in and day out, to help make this city world class.”

Associate sponsors were Liverpool ONE and Lexus Liverpool. Category sponsors were ACC Liverpool, Bolland & Lowe, BDO LLP, City of Liverpool College, The Guide Liverpool, Hospitality Hero, Kimpton, Knowsley Safari, Liverpool Cathedral,

Liverpool John Lennon Airport, Merseyrail, National Museums Liverpool, PIB Insurance, Ticket Quarter, West Midlands Trains and Wild Thang.

The awards were also supported by Cool Breeze Events, Arts Bar Baltic, Liverpool Football Club, The Metro, MSP Global and Virgin Experience Days, with the charity partner Local Solutions My Time.

You can find out more about the awards and more information on the winners here. 

Full list of winners:


Tourism Young Person of the Year – sponsored by City of Liverpool College and Hospitality Hero

WINNER: James Duckworth, Shakespeare North Playhouse

HIGHLY COMMENDED: Amber Kinrade, Strawberry Field


Unsung Hero Award – sponsored by Liverpool ONE

WINNER: Meg Terzza, Shakespeare North Playhouse

HIGHLY COMMENDED: Chris Duffy, Hilton Liverpool


B&B and Guest House of the Year – sponsored by Liverpool Cathedral

WINNER: The Braemar Southport


Self-Catering Accommodation of the Year – sponsored by National Museums Liverpool

WINNER: Staybridge Suites Liverpool


Hotel of the Year – sponsored by Liverpool BID Company

WINNER: Hope Street Hotel

HIGHLY COMMENDED: Novotel Paddington Village


Business Events Venue – sponsored by ACC Liverpool

WINNER: Spaces at The Spine


New Tourism Business Award – sponsored by BDO LLP WINNER: Shakespeare North Playhouse


Ethical, Responsible and Sustainable Tourism Award – sponsored by Lexus Liverpool WINNER: Sunnyside Guest House

HIGHLY COMMENDED: Leonardo Hotels Liverpool


Independent Tourism Business of the Year – sponsored by Bolland & Lowe

WINNER: Manifest



Eurovision Experience of the Year – sponsored by West Midlands Trains

WINNER: Invisible Wind Factory presents Aquatopia – The Blue and Yellow Submarine Parade

HIGHLY COMMENDED: National Museums Liverpool


Taste of Liverpool Award – Café/Bistro of the Year – sponsored by PIB Insurance

WINNER: The Watering Can


Taste of Liverpool Award – Restaurant of the Year – sponsored by Knowsley Safari

WINNER: The Art School


Pub of the Year – sponsored by Wild Thang

WINNER: The Red Fox Thornton Hough


Entertainment Venue of the Year – sponsored by Kimpton

WINNER: M&S Bank Arena

SPECIAL RECOGNITION: Liverpool Philharmonic



Experience of the Year – sponsored by Merseyrail

WINNER: Liverpool Food Tours – A Taste of Liverpool Food Walking Tour


Small Visitor Attraction of the Year – sponsored by Ticket Quarter

WINNER: Strawberry Field

HIGHLY COMMENDED: Liverpool Beatles Museum


Large Visitor Attraction of the Year – sponsored by Liverpool John Lennon Airport

WINNER: Liverpool Cathedral


Liverpool City Region Hidden Gem

WINNER: The Bus Yard


Outstanding Contribution to Tourism – sponsored by Growth Platform

WINNER: Chris Brown