AS THOSE OF YOU WHO JOINED US AT THE LIVERPOOL 24/7 EVENT WILL KNOW, PART OF OUR WORK TO BE RECOGNISED BY FANS, ARTISTS AND PROMOTERS AS THE BEST EVENT CITY IN THE UK IS THE CREATION OF OUR NEW ‘LIVERPOOL LOVES…’ BRAND.
This is a trial in 2024 to create bespoke city welcome and programming for a handful of major events in order that we can assess the impact we have on the dwell time, spend and visitor experience.
The events we are working on in 2024 are:
The Grand National – 11 – 13 April
Comic Con – 4 – 5 May
Eurovision – 7 – 11 May
Taylor Swift – 13 – 15 June
Pink – 24 – 25 June
For each of these events we will be creating;
• A ‘Liverpool Loves..’ branded asset which can be used by everyone across the city to act as a city wide welcome to fans
• A dedicated webpage on Visit Liverpool which will contain all of the programming, special offers and fan deals that are being offered
• Some city dressing and welcome activity for fans coming to the event
For some of these events, there will also be dedicated content and programming taking place in the city centre.
The brand pack for each of these events will be made available about 4 weeks before each event in order for you to be able to prepare artwork for digital screens or print and also so you can use it across social media to promote your own content related to the event.
For Eurovision, we are particularly keen to know any plans around the Grand Final on 11 May as early as possible, as a targeted marketing campaign to attract audiences to Liverpool will be going out just after Easter and having visibility on all of this content will be very helpful!
All info to be provided by 15th March to ensure your event or special offer is included.
TELL US ABOUT YOUR EVENTS
We need to know what your plans are to mark some or all of these events.
If you can complete the form below and let us know your plans then we will make sure they are part of the listing on the dedicated Visit Liverpool website, but for some projects we will also be able to help promote and support them through city marketing and promotion channels.
TELL US ABOUT YOUR SPECIAL OFFERS
Let us know of any special offers you’re doing during the Grand National event.
Whether it’s a unique cocktail with a meal, money off an instore purchase or 2 for 1. We want to know about your special offers so we can include them on our VisitLiverpool App.
Submit your special offer HERE