Taste Liverpool 2024 Festival Plans Unveiled at ‘Liverpool 2024/7’ Event – Take Our Survey to Shape this Year’s Event

On 26 Jan 2024, ACC Liverpool played host to an important strategic event, ‘Liverpool 2024/7,’ where partners, key stakeholders, and members of Liverpool’s vibrant visitor economy gathered to delve into the city’s exciting prospects for the year ahead.

Attendees were treated to a glimpse of Liverpool City Region’s incredible 2024 events programme, including The Randox Grand National, Comic Con Liverpool, Taylor Swift at Anfield Stadium, and the much-anticipated Taste Liverpool festival!

Taste Liverpool 2022 generated an economic impact of £750,000 and this year Liverpool is ‘hungry’ for more, with organizers proposing a bumper, two-week Taste Liverpool festival, to be held from September 16 to 29, 2024.

Sue Finnegan, Marketing Liverpool's Acting Head of Visitor Economy

Sue Finnegan, Marketing Liverpool’s Acting Head of Visitor Economy, at the Liverpool 2024/7 event, 26 Jan 2024

Sue Finnegan, Marketing Liverpool’s Acting Head of Visitor Economy, is determined to make Taste Liverpool 2024 an even bigger success; she said:

“This year, Liverpool is seeking to amplify the festival’s impact by involving local businesses and talent directly. The plan is to transform Taste Liverpool into not just a two-week spectacle but a year-round brand that fosters sector development and growth. The call to action is clear – the entire visitor economy sector is urged to play a role in programming and engagement.”

Marketing Liverpool, in collaboration with Culture Liverpool and Liverpool BID Company, will launch a Taste Liverpool hospitality campaign in early spring to help position Liverpool City Region as a dynamic and diverse global hospitality hub.

The ultimate goal is to establish Liverpool as the premier UK host city for major events and hospitality. Riding high on the recent recognition by Time Out, which named Liverpool the 7th best city in the world for 2024, organizers are determined to push the city even higher up the ranks.

To gauge interest and garner support, organizers are calling on businesses and individuals to express their interest and share ideas by filling out a short survey available HERE. The aim is to secure a minimum of 50 venues, and with the support of Liverpool BID Company and Liverpool Hospitality, work towards securing match funding from the private sector to bring the festival to life.

Excitement is building as Liverpool sets its sights on making Taste Liverpool 2024 a celebration that transcends borders, showcasing the city’s hospitality sector as one of the most dynamic and diverse in the world.

Don’t miss the chance to be a part of this extraordinary journey – express your interest and share your ideas today to make Taste Liverpool 2024 a resounding success!