Liverpool’s celebrated hosting of Eurovision 2023, on behalf of Ukraine, has picked up another national award, scooping top honours at the AAA (Access All Areas) annual award’s in the event’s competitive ‘Best Engagement Zone’ category.
The Access All Areas Conference & Awards saw 16 award winners crowned on stage, including Glastonbury Festival, The O2 Arena and Eurovision 2023, at EartH (Evolutionary Arts Hackney) last week. The awards, hosted by comedian Emmanuel Sonubi, also celebrated winners such as We Organise Chaos, Dreamland Margate, Rock ‘N’ Roll Circus and the UCI Cycling World Championships.
This new accolade is the latest in a string of awards that Liverpool’s Hosting of Eurovision 2023 has received, including ‘Most improved Destination for Sustainability’. Silver Award for ‘Best UK Convention Bureau’. ‘Best Digital Marketing Campaign’ and nominations for ‘Best Tourism and Leisure Campaign’ ‘Best Medium Sized Festival’ ‘Best Metropolitan Festival’ and ‘Best Visitor Experience’ at various international and national events and marketing award ceremonies.
Eliza Willis, Creative Producer for Culture Liverpool, led on the development and delivery of the winning Eurovision 2023 Euro Festival zone, speaking after receiving the award, she said:
“From the very start, we knew we wanted to deliver the best Eurovision experience ever, not only for lucky ticket holders but for anyone who could make it to Liverpool to celebrate this incredible international event with us. Eurovision is not only a celebration of music but a celebration of cultures as well. So, we knew that we wanted to give people an unbelievably warm welcome, bursting with the warmest of Liverpool welcomes, something that people have come to expect from us.
“But it’s very important to recognise that this project was born from a unique and rewarding international partnership with Ukraine. What made EuroFestival so special was the collaborative and creative relationship we were able to develop by working closely alongside Ukraine.Together, we delivered 19 commissions, out of a total of 24, that were a direct result of a series of creative collaborations between Ukrainian and British artists, showcasing a colourful array of culturally rich projects that we could not have achieved alone.
“Our fun-filled but thought-provoking, 14-day EuroFestival programme highlighted modern Ukrainian artistry and the brightest UK creative talent, launching a fusion of visions that can only happen through the sharing of ideas, passions and cultures – something that Eurovision and Liverpool has always exemplified. For us here at Culture Liverpool, success means working hard to ensure our events deliver in all areas, for all people, carefully considering the total experience, from arrival to departure and everything in between.
“This award shows that an inclusive, collaborative and engaging broader events programme, beyond core events, can make a huge difference in the overall impact and legacy of an event, so we’re thrilled to receive this accolade, together and on behalf of Ukraine, this means a lot to all of us and this success will spur us on.”
You can read more about this year’s Access All Areas Awards and Liverpool’s Hosting of Eurovision 2023 win for ‘Best Engagement Zone’ HERE.
M&IT Awards’ ‘Best UK Convention Bureau’. Silver award win. Read more HERE.
Prolific North’s Marketing Awards 2023. ‘Best Tourism and Leisure Campaign’ (Nominated) Read more HERE.
Simpleview European Summit Award. ‘Best Digital Marketing Campaign’ Read more HERE.
Access All Areas Awards 2023. ‘Best Visitor Experience’ for Liverpool’s Hosting of Eurovision 2023. (shortlisted) Read more HERE.
UK Festival Awards 2023 – ‘Best Medium-Sized Festival’ and ‘Best Metropolitan Festival’ for Liverpool’s Hosting of Eurovision 2023 – Read more HERE.