VisitEngland has now announced the winners of its Visitor Attraction Accolades for 2022-2023, with Liverpool City Region’s Museum of Liverpool, Port Sunlight Museum and Fab 4 Taxi Tours all receiving top honours.

Museum of Liverpool was awarded the ‘Gold’ standard for all round excellence and Port Sunlight Museum received special recognition for its fantastic welcome. Fab 4 Taxi Tours – ‘The original and best Liverpool Beatles Tour company’ also received a top award for ‘Best Told Story’.

The accolades recognise the highest-quality visitor experiences on offer across England and are awarded to 91 attractions in total, broken down into regional categories.

They acknowledge all aspects of the visitor experience and are awarded in five categories including ‘Hidden Gem,’ ‘Best Told Story,’ ‘Quality Food and Drink,’ ‘Welcome,’ as well as ‘Gold’ for all round top scoring attractions.

Attractions have received accolades based on the scores they obtained following their annual VisitEngland Visitor Attraction Quality Scheme assessment.

Marketing Liverpool’s Acting Head of Visitor Economy, Sue Finnegan, said:

“This is wonderful news for Liverpool as these accolades are a perfect fit for our USP as a city region. The Museum of Liverpool tells the incredible story of our city, our remarkable heritage and our ongoing contribution to the world, covering history, culture, music, sport and entertainment.

“The fact that this story is so well received and highly-regarded by visitors says something special about its value. Visitors to Liverpool want to enjoy and feel part of our rich and immersive heritage and culture Visitors want to experience Liverpool in a deeper, more informative way, and I think that quality is absolute gold dust to a destination. Liverpool is a place than never leaves you.

“Port Sunlight Museum is another stand-out jewel in our crown, showing visitors how Liverpool City Region has directly advanced the worlds of manufacturing and health and life sciences, on a global scale, leading industry and improving lives all over the world, through both innovation and entrepreneurship – all whilst offering an amazing welcome.

“Both these accolades help to position Liverpool City Region as an exciting and impactful destination and demonstrate our strong sense of pride in who we are, what we have achieved in the world, what we stand for and exactly why Liverpool is deservedly world-famous. The teams at Museum of Liverpool and Port Sunlight Museum should be very proud of all their hard work and dedication. These things don’t just happen. People make them happen and they have absolutely smashed it and we could not be happier for them.”

Liverpool City Region’s ‘Fab 4 Taxi Tours’ were also selected as winners of the accolades ‘Best Told Story’ in the North West of England, thanks to their inspiring business journey and excellent, friendly service. Sue Finnegan added:

“And then you have Fab 4 Taxi Tours. A cab ride quite unlike any other, presenting passionate Beatles experts, each offering an enthralling, personalised service, full of great banter and brilliant Beatles lore – a must for any Beatles fan looking for a lasting memory and a more bespoke experience. A really smart and resourceful business idea to boot. Well done guys!”

Fab 4 Taxi Tours – Best Told Story 2022-2023

Fab 4 Taxi Tours – Best Told Story 2022-2023

VisitEngland Director Andrew Stokes added:

“These accolades are a testament to the outstanding experiences and customer service that attractions in England give visitors. They also recognise different aspects of the visitor experience with attractions who really go the extra mile, whether it’s offering exceptional food and drink or magical storytelling. The attractions honoured today go out of their way to make visits memorable, creating reasons for people to travel to new locations, also boosting local economies across England.”

Now in their ninth year VisitEngland’s Visitor Attraction Accolades are available to participants of the VisitEngland Visitor Attraction Quality Scheme across a range of tourism attractions from historic houses, gardens, country parks and farm attractions to galleries, museums, churches and cathedrals. Participating attractions are supported by a network of highly trained and experienced assessors who advise them on improving and promoting the quality, accessibility and sustainability of their offer.  Winning attractions can display the accolade logo at their attraction, online and in their marketing materials.

Tourism is one of England’s largest and most valuable industries, supporting hundreds of thousands of businesses, employing about 2.6 million people and, in 2022, generating £66.3 billion in domestic visitor spending.

See the full list of attractions to receive VisitEngland Visitor Attraction Accolades HERE.

Find out more about the VisitEngland Visitor Attraction Quality Scheme HERE.

For more information on The Museum of Liverpool click HERE.

For more information on Port Sunlight Museum click HERE.

For more information on Fab 4 Taxi Tours click HERE.