TikTok selected as Official Entertainment Partner of Eurovision Song Contest 2023

Today, TikTok announces that it has been selected by the European Broadcasting Union as the Official Entertainment Partner for the Eurovision Song Contest for the second year running.

Today marks 50 days until the Grand Final of the 67th Eurovision Song Contest – Europe’s biggest musical event. Every year, the TikTok community embraces this iconic celebration of music and culture; sparking Eurovision trends that take off globally, inspired by the artists and songs that they love. With over 7.8 billion video views for #Eurovision already, 2023 is set to be an even bigger event than ever before.

This year, Eurovision will take place in the City of Liverpool on behalf of Ukraine, who won the Contest thanks to Kalush Orchestra in 2022. Ukraine will be celebrated and represented throughout the Eurovision Song Contest.

As the Official Entertainment Partner, TikTok will once again become the go-to destination for all things Eurovision. From specially created livestreams and exclusive performances in app, to music playlists and behind-the-scenes content, TikTok will bring the community into the heart of what makes Eurovision the most watched, loved and celebrated music event in the world.

Get a front row seat with TikTok

Eurovision fans can get involved on TikTok by using #Eurovision2023 and searching for the Eurovision highlights, as the TikTok community and Eurovision fans around the world showcase their creativity and celebrate the joy of the world’s biggest and most loved song contest.

The official @Eurovision account will share exclusive behind-the-scenes content and artist exclusives. Fans can also follow their favourite Eurovision artists, like Reiley and Marco Mengoni, as well as TikTok creators who will share sneak peeks of the action throughout their time in Liverpool.

The TikTok community will be able to watch livestreams of both semi-finals on Tuesday 9 May and Thursday 13 May and the Grand Final on Saturday 13 May via the @Eurovision channel.

TikTok comes to Liverpool 

TikTok is partnering with Visit Liverpool so fans can use TikTok as their official guide to the city. Creators can use ‘TikTok places’ in-app to discover some of the best local spots recommended by the TikTok community – from the iconic Cavern Club, to the must-visit vintage shops and the ultimate foodie destinations.

Liverpool is home to one of the most thriving busking communities in the UK, who have turned to TikTok as their global stage. In the weeks the contest takes over the city, TikTok will be supporting busking sites around Liverpool showing where stars get started – with local artists performing together for fans visiting from all over the world.

For those visiting Liverpool during the contest, TikTok will be hosting an exclusive legends performance in the Eurovision Village – the official fanzone, on Friday 12 May at 6:30pm GMT. The Eurovision Legends will be revealed in the coming weeks.

Where stars get started

Eurovision is a special event in the hearts of the TikTok community. It’s where stars get started, like TikTok superstar Sam Ryder who represented the UK last year and came second to Ukraine with ‘SPACE MAN‘.  We are very excited to announce that this year, Sam Ryder will be TikTok’s official Eurovision ambassador throughout the Eurovision Song Contest.

Last year’s contest was a magical event which resulted in a staggering 3 billion views for the official hashtag #Eurovision2022 and over 5.8 million viewers tuned in across the three LIVE streams, broadcast from Eurovision’s TikTok account; the two semi-finals and the Grand Final itself. The Grand Final on Saturday 14 May achieved 3.3 million unique viewers alone and generated in excess of 250 thousand comments from those tuning in.

Rich Waterworth, General manager operations Europe, TikTok said:

“Entertainment is at the heart of TikTok, and we’re excited to partner with the Eurovision Song Contest once again to bring the magic of the world’s largest live music event to our community. We’ve seen Eurovision legends start their journeys on TikTok, like the [UK’s Sam Ryder] and Eurovision songs thrive on the platform well beyond the contest itself, like [Måneskin’s Zitti e buoni]. We can’t wait to see what Eurovision 2023 has in store.”

Martin Österdahl, Executive Supervisor of the Eurovision Song Contest said:

“Millions of new Eurovision Song Contest fans discovered the event through TikTok last year and we know millions more will be excited by this year’s extra special event in Liverpool. Both the Eurovision Song Contest and TikTok provide an international platform for discovering fresh new music and artists and we look forward to working together in creating more huge hits in 2023.”

Susan Finnegan, Destination Liverpool Commercial Director, said:

“We’re delighted to be partnering with TikTok, showcasing our iconic city on a global stage and telling the authentic story of Liverpool through the eyes of visitors – the content creators. Partnering with such an influential brand has the power to accelerate our destination positioning, and therefore support the growth of our glorious visitor economy sector. It is strategic Destination brand partnerships such as this which are truly transformational when harnessed in the right way – partnerships which make Liverpool once again stand out from the crowd nationally and internationally.”

For more on Liverpool City Region’s hosting of Eurovision 2023 click HERE.