Marketing Liverpool joins forces with leading listings technology business Data Thistle

Family booking their Liverpool holiday activities with the help of Data Thistle

Marketing Liverpool has recently partnered with listings technology business Data Thistle to showcase a wider variety of events taking place across Liverpool, on the VisitLiverpool website.

Data Thistle is a listings technology business that manages the UK’s largest set of live events data. From music and theatre to art, comedy and everything else in between, Data Thistle will help VisitLiverpool.com to be the leading destination to find out what events are taking place across Liverpool City Region.

Collecting live events data since 1985 and distributing listings to more than 10 million unique online users every month, Data Thistle have years of experience making sure that events reach audiences across the UK.

By automatically collecting event listings from ticketing providers and box offices, as well as public submissions through the bespoke VisitLiverpool submission form, events listed in the Liverpool area will feature on VisitLiverpool.com, Data Thistle’s own website, and other websites including Enjoy.ly, inyourarea.co.uk and The List. The completely free service allows businesses to not only sell more tickets through VisitLiverpool.com but to also reach larger audiences around the UK.

On the Data Thistle integration with VisitLiverpool, Chris Brown, Director of Marketing Liverpool said:

‘Integrating with Data Thistle will not only enable us to showcase the wide variety of events that take place across Liverpool City Region but also provide a more comprehensive experience for visitors to VisitLiverpool.com who are looking to explore our exciting events calendar.’

Before working with Data Thistle there were approximately 200 events listed on the VisitLiverpool website. This has increased to an average of 1200 events, enabling grassroots and fringe venues to promote their events alongside larger ones, and more broadly reflecting the cultural diversity that the city has to offer.

This integration with Data Thistle is the first step in the upcoming development of the VisitLiverpool website which will see further integration with destinations in the Liverpool City Region.

Brendan Miles, Director of Data Thistle,

Brendan Miles, Director of Data Thistle, at the Marketing Liverpool Member’s Meeting, 6 September 2022

On the developments, Jess Cavendish, Digital Manager at Marketing Liverpool, said:

‘This integration with Data Thistle is the first step in a major new website project for Liverpool City Region. The project will see VisitLiverpool.com and partner websites VisitWirral.com and VisitSouthport.com redeveloped, making huge improvements in user experience and product representation by utilising industry-leading technology created specifically for destination websites.”

Brendan Miles, Director of Data Thistle, commented:

“Data Thistle are delighted to be partnering with Liverpool, a city world-famous for its art, culture and events. We are looking forward to helping VisitLiverpool show off the incredible breadth and depth of the city’s cultural scene”.

Visit the VisitLiverpool website’s What’s On page here to see what events are coming up across Liverpool.