The hospitality industry was devastated throughout the pandemic and is now on the rebound, but how do businesses raise their online game and embrace the digital world in order to raise awareness, increase bookings and build a strong foundation that can see them through future challenges?
Hospitality Marketing Course
This course will give learners the knowledge, tools and skills to understand their unique position in the sector, how to use storytelling to their advantage, grow brand awareness, embrace different marketing platforms to reach different demographics and generate content that will engage their audience and drive revenue.
This course covers:
- Developing your mission, vision and purpose and how to share that with your team and customers
- Identifying your ‘dream’, your ‘cream’ and your ‘bread and butter’ customers
- The importance of consistency in brand creation
- Why authenticity, integrity and intent are at the heart of all marketing
- Why storytelling sells
- Generating and curating engaging content for all platforms
- Repurposing content
- Communicating in a crisis
- Auditing your existing marketing plan
- Why Google My Business is important and how to use it properly
- Why UX/UI is important on your website
- What is SEO and why it’s so important
- What is PPC and should you use it
This courses aim to enable attendees to:
- Identify their company values and how to use them to drive growth
- Understand their position in the marketplace and identify what makes them stand out
- Be aware of who their target demographic is and how to reach them on different platforms
- Gain confidence in generating content that will engage and grow their audience
- Recognise the difference between paid and organic marketing campaigns
- Have the knowledge to use storytelling to promote their brand
- Understand the basics of SEO, PPC and UX/UI
- Have a sound knowledge of schedulers and software that can help with marketing campaigns
Two day course timetable:
- DAY 1, SESSION 1 – who you are, what you do and why you do it
- DAY 1, SESSION 2 – content curation and engaging communication
- DAY 2, SESSION 1 – understanding paid media and making it work for you
- DAY 2, SESSION 2 – understanding web design and generating organic content to rank
HOSPITALITY DIGITAL SALES COURSE
This course will give learners an introductory understanding of how to use online digital advertising platforms to find their dream customers, bring in revenue and give their business a new acquisition strategy through paid media. Learning good campaign structure, tips and how to track their performance effectively.
This course covers:
- What platforms you can advertise on and what you need to do to get going.
- The pyramid of advertising campaigns. The top (objective), the middle (targeting) and the bottom (the creatives)
- You’ve set up ads… they’re running…how do you know if they’re performing? Let’s talk about tracking.
- Good campaign structure – sometimes simple is better.
- The creatives. How do you do it? What do you write? What do you do?
- The offer – In the words of Vito Corleone “I’m Going To Make Him An Offer He Can’t Refuse”.
- Knowing your own numbers – customer lifetime value. Average order value. If you don’t know your numbers then it’s time to learn them.
- Let the numbers guide you, don’t you guide the numbers. The metrics you need to obsess over.
- Test, test and test again. Good things don’t last forever.
This courses aim to enable attendees to:
- Learn what platforms they need to use to help advertise their business.
- How to set up campaigns in order to enhance performance.
- Understand the principles of navigating the platforms in order to make changes.
- Have the ability to launch campaigns, manage and making changes to fit business needs.
- The knowledge on how to make changes to impact campaign performances.
- Understanding of how to track results.
- Toolkit of tips, tricks and resources on how to receive and generate creatives for digital advertising.
Two day course timetable:
Day 1 –
- Who you are, what you do and why you do it.
- Planning your online business strategy
- Get started with search – making it work for you
- Be noticed with search ads
- Improve your search campaigns
- Expanding internationally
Day 2 –
- Content curation and engaging communication.
- Getting noticed with social media
- Deep dive on social media
- Discovering the possibilities of mobile and making it work for you
- Get started with content marketing
- Connecting with email
- Display advertising
- The rise of online video
- Understanding analytics and finding success
- Turning data in to insights
For more information on the fully funded training click HERE