WE CHAT TO CLARE WILDE A MARKETING MANAGER OF ALL THINGS CULTURAL TO FIND OUT MORE ABOUT HER ROLE AT CULTURE LIVERPOOL…
CLARE, TELL US A BIT ABOUT YOUR ROLE AT CULTURE LIVERPOOL?
I joined Culture Liverpool way back in late 2007, just before the year of European Capital of Culture began in Liverpool. With an event planned for every day of 2008, I certainly hit the ground running in my role as Brand Marketing Manager to ensure the Liverpool 08 brand and those of our sponsors where at the forefront of all we did. Varied and fast paced I was lucky enough to work on so many amazing events from the opening and closing events at St Georges Hall and the Pier Head, La Machine, Tall Ships, Liverpool Sound with Paul McCartney, MTV with Katy Perry at the arena and Superlambanana to name a few. Following 08 and to continue the lasting legacy that it brought, my role turned to that of Marketing Manager.
I now work closely with the events team and cultural partners to ensure Liverpool’s year-long programme of events are promoted on a local, national and international basis. As you can imagine this involves working with lots of partners and suppliers throughout the region to make sure this happens in an inclusive and cost effective way. Why? To profile Liverpool and the city regions as must see destinations for all of course.
Over the past ten years I’ve had the privilege of working on many events including the popular Giant Spectacular, Liverpool International Music Festival, Chinese New Year, River of Light, A Winters Trail – Go Penguins, Liverpool Against Racism, Bridge, On Record plus many many more.
Here’s to the next ten years and all that it brings!
WHAT ARE YOU WORKING ON AT THE MOMENT?
I have just finished working on Liverpool International Music Festival (LIMF) 2022, an annual music festival that usually takes place in Sefton Park. To help support local music venues post pandemic, the right thing to do was bring LIMF to the city centre – so this year it was a little different. In total, there was over 121 hours of performance, 334 artists, and 185 industry staff across 15 venues, which is incredible! LIMF has always been ‘inherently different’ and is all about shining a spotlight on talent, whether that be chart-topping artists like UB40 ft Ali Campbell, Kojey Radical, Heather Small (Voice of M People) and The Zutons, or up and coming artists like Philly D, Ni Maxine, Amber Jay, Superlate and IAmKyami.
WHAT HAS BEEN YOUR FAVOURITE PROJECT TO WORK ON?
There have been so many but most recently I have to say Cultures Club, which is a campaign established to focus the strategic direction of opening up the city post lockdown and how we collectively position and promote the cultural offer together moving forward. The working group includes representatives from the following organisations who act as a collective voice for the cultural sector through Liverpool’s Arts Regeneration Consortium (LARC) and Collective Organisations of Liverpool (COoL): Liverpool’s Royal Court, Liverpool Biennial, Liverpool Philharmonic, Liverpool Everyman & Playhouse Theatres, Bluecoat, BlackFest, National Museums of Liverpool, Unity Theatre, FACT, Tate Liverpool, Albert Dock and Liverpool Empire Theatre.
With so much talent around the table, we were able to create an innovative and collaborative marketing campaign, which covered outdoor, print and online promotions. The highlight of the campaign was a new promotional video entitled ‘It’s The LVP’. The stars of this video are two local artists, Raven and Dayzy, who created and performed a new track especially for this campaign working alongside creative leads Jack Whiteley and Carl Davies.
You can watch the ‘It’s The LVP’ here: https://www.visitliverpool.com/culturesclub
WHAT IS THE BEST THING ABOUT LIVERPOOL?
The fact that there is so much to see and do! Liverpool is a melting pot of people, places and culture that appeal to all tastes and ages. It continues to adapt, evolve and provide the most unique welcome.
TELL US A BIT ABOUT YOU?
Married 17 years. Mother to two young boys 8 and 11. Loves all things creative!