WE CHAT TO CHRIS ADDERLEY OUR COMMERCIAL MANAGER TO FIND OUT MORE ABOUT HIS ROLE AT MARKETING LIVERPOOL…
CHRIS, TELL US A BIT ABOUT WHAT YOU DO AT MARKETING LIVERPOOL?
I am the Commercial Manager for Marketing Liverpool, which sees me involved with many of our various undertakings. My role is to identify and develop income generating opportunities arising from the work of Marketing Liverpool. In addition, the role also leads on the structure and framework of our Partnership models. It’s a great position and allows for a huge amount of interaction within our sector.
WHAT ARE YOU WORKING ON AT THE MOMENT?
We always have a number of projects on the go – but presently our partnership renewal process is nearing conclusion. This is where our many partners agree to engage with our organisation for the year ahead. In addition to partner retention, which is hugely important to us, we have also seen great interest in new partners engaging, with 20 new VisitLiverpool partners and 14 new Liverpool Convention Bureau partners signing up over the last two months.
WHAT HAS BEEN YOUR FAVOURITE PROJECT TO WORK ON?
As my favourite time of year is Winter – I’d have to say our Festive Campaigns – as it signifies Christmas is just around the corner! In fairness, as many in our sector will testify to, the Christmas season doesn’t just happen in December, but is being planned for as soon as Santa is heading back towards the North Pole!
WHAT IS THE BEST THING ABOUT LIVERPOOL?
Liverpool is an amazing place and I feel proud to be able to represent my home-city on a daily basis. We’ve so many assets, that are the envy of many, so its hard to pick just one thing – and they’re not just confined to the City Centre either, but radiate out across our wider City Region. Above all, I believe our people is what makes us so special, our warmth and welcome are renowned, and as visitors more than ever want to get a sense of being a part of the fabric of a city, then this ethos leaves a lasting impression.
TELL US A BIT ABOUT YOU?
I’ve a lovely family – three football mad boys – and I coach grassroots football (u15’s) – so that pretty much swallows up every spare moment! Other than that I’m an Everton Season Ticket Holder, so for any other like-minded blues they’ll appreciate the ups and downs of the last 12-months – but onwards and upwards. Otherwise you may just find me on a couch with a slice of Pizza watching Stranger Things!