Learn how to boost international bookings with VisitEngland’s free virtual training programme 

Sign up for a FREE training course, Taking England to the World, to help your business reach new customers and grow your revenue.

What if you had access to a £28.4 billion market? Would you take the opportunity?

In 2019, the UK tourism industry was worth £120 billion, with inbound markets providing £28.4 billion and domestic markets providing £91.6 billion. Did you know only 9.8% of UK SMEs focus on international audiences who, on average, spend three times more than the domestic traveller?

Developed as part of the Government’s £40 million Discover England Fund and created and delivered by industry experts, this course is designed to equip you with the skills and foundations you need to develop and promote your product for sale in key markets.

With content covering all aspects of working with travel trade, the course will provide you with an overview of the key markets to England as well as information on insights and research, marketing, product development, distribution and partnerships.

Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation and attractions to excursions and experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

Virtual programme

(Each programme contains three two-hour sessions)

June 2022

Date: 7th; 14th; 21st June
Time: 11.00 – 13.00

Book now

September 2022

Date: 8th; 15th; 22nd September
Time: 11.00 – 13.00

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November 2022

Date: 8th; 15th; 22nd November
Time: 11.00 – 13.00

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January 2023

Date: 12th; 19th; 26th January
Time: 11.00 – 13.00

Book now

To make the most out of the programme, please ensure you can attend all three dates of your chosen course.

More information