We chat to Gemma Sparkes our Digital Marketing Executive to find out more about her and her role within Marketing Liverpool.
GEMMA TELL US ABOUT YOUR ROLE AT MARKETING LIVERPOOL?
I have been working in Marketing Liverpool for six months now – those six months have gone so fast! I work between two teams, Liverpool Convention Bureau and Travel Trade. I am responsible for ensuring the Liverpool Convention Bureau social media is updated daily, I attract new enquiries and ensure I shine a light on our partners. I also write blog posts for the Liverpool Convention Bureau website, focusing strongly on the product offer from our partners – if you’d like to feature in a blog post just email us.
From a Travel Trade perspective, I promote the tourism offer in Liverpool to tour operators particularly through sending out newsletters along with assisting in the curation of Visitor Guides.
WHAT ARE YOU WORKING ON AT THE MOMENT?
Well no two days are ever the same which I’ve quickly come to realise, there is always something going on. I am working on the Spring /Summer edition of the Visitor Guide, this will be sent to all Tourist Information Centres in the UK to promote the Liverpool City Region.
I am also working on promoting Liverpool Convention Bureau wider on social media and ensuring this year the team win gold in the M&IT Awards.
WHAT HAS BEEN YOUR FAVOURITE PROJECT TO WORK ON?
I have only been here six months but in that time it seems like I’ve done quite a lot and it has all been so fun, my favourite project must be the Visitor Guide. It has been great working on a promotional piece that so many people will see.
WHAT IS THE BEST THING ABOUT LIVERPOOL?
This is a tough question because I can talk about Liverpool for hours – I am not from Liverpool but I consider this city my home. The diversity and the vibrant outgoing people make the City what it is – the best city in the world.
TELL US A BIT ABOUT YOU?
I am a recent pandemic graduate, I graduated with a Tourism Management BA (Hons) and I have always wanted to promote Liverpool to the world, it is a city worth shouting about. I am a music lover, having written 9,000+ words about The Beatles for my dissertation, it was the only topic I could write about without getting sick of them.
When I’m not listening to music or talking about The Beatles you can find me taking a stroll along Royal Albert Dock, it’s stunning there and the independent shops around it are great!