Liverpool launches new Christmas 2021 marketing campaign

Marketing Liverpool, the City’s Destination Marketing Organisation, will today launch the brand new ‘Liverpool. Feels Like Christmas’ campaign, designed to celebrate the magic and togetherness of visiting Liverpool with family and friends.

Activated on TV, video on demand, outdoor and newspaper advertising across the North West, it has been created in-house by Marketing Liverpool, Liverpool’s destination marketing organisation on behalf of the Liverpool Visitor Economy Network (LVEN). LVEN includes many of the city’s biggest attraction including ACC Liverpool, Royal Albert Dock, Liverpool BID, Liverpool ONE and National Museums Liverpool.

Cllr Harry Doyle, Liverpool City Council cabinet member for culture and visitor economy, said:

Christmas is even more special this year. We can enjoy a real Liverpool Christmas with our family and friends.  The marketing campaign is vital in welcoming visitors from across the city region, North West and UK.

Whatever you’re looking forward to this year – magical Christmas markets, non-stop shopping, historic streets filled with world-class culture (and pantos!) or cosy pubs and restaurants – Liverpool’s got it covered.”

Image from this year’s Marketing Liverpool Christmas campaign – Liverpool. Feels Like Christmas

Donna Howitt, Liverpool ONE Place Strategy Director, said:

“It’s wonderful that we can celebrate Christmas in the traditional way this year, coming together with family and friends, and Liverpool has so much on offer for everyone. The visitor economy has come together to collectively bring together an unrivalled festive offer where visitors will leave with the fondest memories from a city that offers the warmest welcome in the country!”

Bill Addy, Liverpool BID Chief Executive, said:

“One of my favourite things to do as Christmas approaches is to walk through the city centre, from Bold Street, Williamson Square, to Castle Street, enjoying the decorations, the trees with baubles and lights, bustling shoppers, friends catching up before the holidays. Liverpool buzzes at Christmas and it’s because the stage is always set for the festive season. At Liverpool BID it’s something we look forward to planning through the year. We put on a good show, not just for those coming to visit but for those living and working in the city every day.”

Here’s a taste of the experiences not to be missed this year.

Liverpool Christmas Ice Festival, Pier Head (19 Nov – 3 Jan)

Wrap up warm for the coolest Christmas thrills this side of the Mersey. Take a spin on the ice rink, whizz down the ice slide and enjoy the UK’s only Ice Jet ride at the Ice Festival on Liverpool’s Waterfront.

Bar Hütte, Liverpool ONE (12 Nov – 1 Jan)

Liverpool ONE is always a magical time at Christmas. Enjoy Alpine-inspired carol-oke at Bar Hütte underneath the iconic tree after a day of shopping for festive treats.

Liverpool Christmas Markets, St John’s Gardens (12 Nov-23 Dec)

St George’s Hall is the perfect backdrop for the bustling Christmas Markets. Find plenty of seasonal stalls offering festive treats, glorious gifts and a Bavarian bar around St John’s Gardens and William Brown Street.

Magical Lights, Royal Albert Dock

A million Magical Lights will illuminate the Dock this Christmas making your trip to their galleries, museums, bars and restaurants even more festive for the whole family.

Cinderella at M&S Bank Arena, M&S Bank Arena (18-28 Dec)

Join Cinderella on a magical journey this Christmas to see if her wish comes true to live happily ever after at the M&S Bank Arena for their festive pantomime.

Rock ‘N’ Roll Panto – Robin Hood, Everyman Theatre (27 Nov-15 Jan)

Get your dancing shoes on for the Rock ‘N’ Roll panto at Everyman Theatre. Join Robin Hood on this marvellously mischievous spin on the classic tale of heroism, social justice and… tights!

Spirit of Christmas, Liverpool Philharmonic Hall (17-23 Dec)

The Liverpool Philharmonic Hall invites you to enjoy their annual feast of festive music, old and new. Featuring classic carols and readings from host John Suchet, it’s the perfect way to get into the spirit of Christmas.

Winter Arts Market, Liverpool Cathedral (3 & 4 Dec)

The Winter Arts Market returns to the Liverpool Cathedral this December with two festive shopping dates. Find over 50 stalls full of hand-made gifts perfect for your Christmas shopping.

Walk-through Christmas Tree

Williamson Square

Step inside Williamson Square’s 16-metre Christmas tree and enjoy one of the city’s most spectacular selfie spots before a fun-filled show at the Liverpool Playhouse.


For full details on everything to do in Liverpool City Region this Christmas season visit the VisitLiverpool website.