Taking England to the World – Trade Education Programme 2021-2022

Sign up for free training from VisitEngland on how to take your business overseas. New dates available for 2021.

What do I get?

  • Get market leading training delivered by VisitEngland
  • Understand how the export industry works and how your business can become international-ready
  • Learn more about travel distribution systems and how it can help you

What is it?

Looking to expand into international markets? Looking to grow domestic and international sales?

Many businesses are now starting to prepare for the tourism season after lockdown and develop plans for the recovery. In order to help you to get ready to reach out to old and new customers alike, VisitEngland in partnership with regional DMOs would like to invite you to a virtual training programme which will help your business become ready for international visitors and understand the new domestic landscape.

Developed as part of the Government’s £40M Discover England Fund, the Taking England to the World Trade Education Programme is designed to equip you with the skills and foundations to develop and promote your product for sale in international and domestic markets.

See below for your choice of virtual workshop and booking links and register now to secure your place. 

Who is it for?

This session is an adaptation of our Taking England to the World programme. As a result, if you have attended Taking England to the World, you might not benefit as much from these sessions. This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

What will it cover?

This training programme will include the following modules:

  • Inbound and domestic tourism
  • Common obstacles to market
  • Meet the markets
  • Defining your product offering
  • The travel distribution system
  • Building powerful relationships
  • Pricing your tourism product
  • Creating engaging content

Virtual programme

Places for this highly sought-after course are limited and by signing up to this training session, you are committing to 6 hours across 3 weeks. We will cover different topics during each session, hence your attendance in all three sessions of this training is requested. You are free to register for any of the sessions below, even if it’s not your destination, as the content will apply to all.

Location Date Time Booking link
Durham – 3 session programme 7, 14, 21 Sept 11:00 – 13:00 Book now
BCP Tourism – 3 session programme 5, 12, 19 October 11:00 – 13:00 Book now
Hull – 3 session programme 6, 13, 20 October 14:00 – 16:00 Book now
Manchester – 3 session programme 7, 14, 21 October 11:00 – 13:00 Book now
Cumbria – 3 session programme 9, 16, 23 November 11:00 – 13:00 Book now

The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and places will be offered on a first-come, first-served basis. Further dates will be announced soon.

Please note that after you have completed the registration, we will contact you by email to inform whether your registration is approved and then we will send you the link to access the webinar. The link to access the webinar is unique to your profile and is non-transferrable.

As this is an online event, you will receive an invite from Taking England to the World within 72 hours prior to the event, containing the link to each session.

With the invite, you will also find a welcome pack which includes details of the event, joining instructions, and where you can download a copy of our Taking England to the World toolkit.

If you would like to request a workshop for local businesses in your destination please send an email to the Taking England to the World team.

The workshop materials and accompanying publication contains information, data, and images (the ‘Information’) prepared by British Tourist Authority (BTA) trading as VisitEngland (VE) under a copyright licence from the Australian Tourism Export Council (ATEC). All rights reserved. No part of the workshop materials and accompanying publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of ATEC and BTA, in accordance with relevant copyright legislation.