Australia’s ‘The Today Show’ broadcasts live from Liverpool

This week Marketing Liverpool hosted the weather crew from The Today Show- the breakfast show on Australia’s Channel Nine!

The crew were in town to celebrate the 50th anniversary of the Abbey Road album and broadcast live from Liverpool into the homes of millions of Australians as they woke up (although over here it was late at night and the city was coming alive!)

The broadcasts came live from two iconic Beatles venues, The Beatles Story and the Cavern Club as well as featuring footage from the Magical Mystery Tour, Mendips and Hard Days Night Hotel. Our PR team worked with the production team from Australia alongside VisitBritain to plan the logistics of their visit to ensure that Australians would wake up to the sounds of The Beatles… we can’t think of a better way to start the day!

Marketing Liverpool continue to work with media outlets from around the world on tailor made visits and itineraries to showcase Liverpool City Region worldwide.

If you’d like to see the live broadcasts from Liverpool then follow the links below:

Video 1

Video 2