Marketing Liverpool Will Co-Host Music Tourism Convention

Speakers at the 2017 Music Tourism Convention 2017

Next month, Liverpool will welcome Music Tourism Convention – a two-day event by Sound Diplomacy, bringing together people working in music tourism from every corner of the globe.

Music tourism is a growing industry, and Liverpool is one of the destinations held up as an example of how to successfully develop a music offer which appeals to visitors.

The programme begins on the evening of Thursday 5th September with a welcome reception and networking, before the main conference programme the next day at British Music Experience. There will be more than 200 attendees and 30 speakers from all over the world. Talks and panel discussions will look into various areas of music tourism from how it impacts economic development, how it’s used to brand a place, best practices from cities and countries around the world and how different stakeholders can work together and develop local, national and international partnerships.

As well as destinations, attendees will hear from some of the biggest companies in the music and travel industries, including Spotify, LastMinute.com, Warner, Universal and Boiler Room.

Marketing Liverpool is co-hosting the event with VisitBritain. Since the first edition was held in Liverpool, it has been in Germany and the US, and we’re very pleased to welcome it back to the city’s waterfront. To see the full schedule of what’s planned, visit the website.