Marketing Liverpool Host Press Trip From US, Canada and Brazil

Last week, we hosted a huge press trip from the US, Canada and Brazil.

The trip consisted of 14 media from print titles including New York Post and Toronto Sun, as well as travel websites and high-profile influencers.

Working with VisitBritain’s offices in LA and Toronto who also chaperoned the group, the trip was focussed around music and film tourism, two of Liverpool’s strengths. Staying at Pullman and Hope Street Hotel, they met a wide range of people who make our visitor economy what it is including representatives from The Beatles Story, Liverpool Film Office, Magical Beatles Museum and Strawberry Field – as well as visits to lots of other top attractions.

Feedback for the city was exceptionally good, with particular praise for the architecture, culture and friendliness of the people. Keep an eye out for coverage as it appears.