Marketing Liverpool has jetted out to Berlin this week to attend the massive ITB exhibition – one of the biggest events in the global travel trade calendar.
Based on the VisitBritain stand we are the lead city representing Liverpool, Manchester, Leeds, Hull and Newcastle Gateshead. These have been packaged up for the trade market into a new product called the ‘Cities of Northern England Experience’.
We are really excited to be showcasing this for the first time in Germany and we have a raft of meetings set up with tour operators to discuss the opportunities and how to get involved.
James Wood, from the Marketing Liverpool team, will also be taking part in a discussion panel on the main stage around the subject of music tourism. This will no doubt create additional profile for the city region.
For more information on overseas marketing opportunities please contact James Wood, Marketing Campaign Manager, via email: firstname.lastname@example.org.