Marketing Liverpool was out of the country last week exhibiting at Vakantiebeurs in Utrecht, Netherlands.
This is the biggest trade and consumer exhibition in the Netherlands and here we launched a brand new product called the ‘North of England City Experience’.
This is just one of several Discover England Fund projects being delivered by DMOs across the country and Liverpool is leading on this particular one.
There are five city partners featured in this project – Liverpool, Leeds, Newcastle Gateshead, Hull and Manchester.
This flexible product links these five great northern cities with a brand new First Transpennine rail ticket, P&O ferry into Hull and a range of accommodation and bookable products. Reception from the trade, press and consumers was very positive and we have high hopes for plenty of bookings in the future.
The various packages are now available through Dutch operator House of Britain and the promotional film can be viewed here.
We will be launching in the German and the Nordic markets shortly.
For more information on overseas activity and opportunities contact James Wood jwood@lccdigitalserver.co.uk.