Liverpool Welcomes Observer Piece

Much of our media work is targeted into key international markets, but it’s always nice to get positive coverage in the UK as well. So when Marketing Liverpool first spoke to writer Serena Fokschaner about a piece for the Observer, we jumped at the chance.

Titled ‘On the Mersey Beat’, she approached the piece through the lens of a Brilliant Liverpool tour. Two days of walking saw her take in a huge area. One of the main focuses was our architectural brilliance, with mentions for pioneering buildings such as Oriel Chambers and the Royal Liver Building as well as some of the city’s hidden gems. She enjoyed the cultural offer, highlighting Tate Liverpool, the Dazzle Ferry and various national museums. As it’s phrased in the article, ‘it’s wonderful to see a city putting its money where its cultural life is; week by week I see more tourists visiting.

There is also a lot of acclaim for the city’s independent businesses, such as Café Tabac, The Egg, Henry Bohn Books and various restaurants.

The piece was published in the Observer as well as online, and was the most viewed article on the travel section for several days.