Making Memories – LAG Campaign Launched

Marketing Liverpool has been working closely with our partners in the Liverpool Attractions Group (LAG) to deliver a digitally led marketing campaign.

This year we are targeting three different types of family demographic.

Pulling together all fourteen attractions within the group and their respective family offer – from National Museums Liverpool to Port Sunlight Village and Liverpool FC.

We’re aiming to raise awareness of the family offer and specifically target the school summer holidays and October half term.

Working with our design team we’re delivering the digital ads for the campaign creating Canvas ads, carousel ads and video ads with content provided by LAG partners, which have been uploaded across multiple social media platforms including Facebook, Twitter and Instagram.

Additionally, the digital team have delivered activity to compliment the campaign, by creating content for VisitLiverpool social media platforms,
the it’s Liverpool blog and building a landing page on the website VisitLiverpool.com/makingmemories.