Marketing Liverpool worked with Beatles industry partners on the delivery of a sales mission at Hard Rock Café London on Tuesday 23 January.
The objective of the mission was to present details for Liverpool’s 2018 events programme together with celebrating 50 years of the Beatles in India and the release of the White album.
Presentations were given by James Wood, Marketing Liverpool, Jan Morris, Hard Days Night Hotel, Victoria McDermott, Cavern City Tours, Diane Glover, Beatles Story and Julie Atherton from Strawberry Field.
Special guest was Julia Baird, half-sister of John Lennon who hosted a fascinating Q & A session covering her life growing up with John and the time she spent living in India.
Over 40 tour operators and press filled the packed room with representatives including Kuoni, Miki Travel, Foreign Press Association and Abbey UK & Ireland.